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The Profile
Indians are happy wearing their hearts on their sleeves and placing their hands in their wallets. Celebrations, consumerism and catharsis have created an Indian transformation that is the perfect potboiler for television programming. This is the India that is new, contemporary and at ease. And it is this cosmopolitan, urbane global Indian audience that NDTV Good Times (India’s first lifestyle channel) caters to.
The everyday Indian lifestyle expert NDTV Good Times straddles issues from health and holistic healing to fashion and food. A contemporary soul cannot be alienated from travel and the luxe life, hence NDTV Good Times also devotes quite a bit of screen time to both these meccas of modernism.
Launched in September 2007, the channel targets a largely cosmopolitan, socially progressive audience that is young and increasingly affluent, with an inclination towards better living. The programming is presented with style, wit and intelligence by hosts who are experts in their field.
Well known personalities like Rajat Kapoor, Perizaad Zorabian, Seema Rahmani, Marut Sikka, Manju Malhi, Rajiv Makhni, Shatbhi Basu, Devika Anand and Arun Thapar, among others, offer quirky, incisive and spontaneous takes on their areas of expertise and create individualistic shows that engage the viewers as much for their content as for their style.
The Parent
The channel is a part of the NDTV Group. The NDTV group is India’s leading broadcaster and producer of news and current affairs programmes. It has 20 years of experience in the television industry and is widely recognised as the pioneers of news television in India. It has the unique distinction of being the market leader in the news sector along with being the most trusted media brand. The NDTV Good Times channel leverages the editorial credibility and programming quality of the NDTV group and fuses it with the strong lifestyle aspirations of the contemporary Indian. It offers original content that draws viewers looking for an entertaining experience.
Within four months of its launch, the channel has won accolades. It was adjudged ‘Best Fashion & Lifestyle Channel’ at the INDY’s Awards, 2008 which have been instituted for excellence in mass communication, advertising and branding.
The Lead Sponsor
The Good Times channel is a brand tie-up between NDTV and the UB Group-owned Kingfisher brand . It leverages the editorial integrity and quality of the NDTV group and the strong lifestyle appeal of the Kingfisher brand. The channel offers original content and its animated presentation draws viewers looking for engaging entertainment.
The Programmes
Good Times gives you a glimpse into Indian cuisine as it is today. Unadulterated tastes, full on feasts, global get togethers – it's India done tastefully.
Fine dining has slowly evolved into a national passion. Perfectly captured insights into this transformation is provided by celebrity chef, Ritu Dalmia’s sensual culinary experience on Passion. Famous food consultant Marut Sikka displays equally compelling cuisine craftsmanship in Lock Stock & Two Smoking Tikkas. Get on the Indian dhaba trail with our roadside eatery experts – Rocky and Mayur in Highway On My Plate.
Take an informed glance on the things that epitomise the good life in Limited Edition with noted actress Perizaad Zorabian.
Catch the contemporary take on healing the body and patching up the soul in a set of shows that make a virtue of pampering the self – spiritually and physically on RBK Life.
For boys who like toys, NDTV Good Times brings The Next Big Thing with tech guru Rajiv Makhni, a gizmo show with all those gadgets to die for! In Spectacular Spas for Men presenter Arun Thapar begins a personal journey to the world of high-end male grooming.
Animal Lovers too get their peek at pet life extraordinaire on the weekly Heavy Petting with Seema Rahmani - a show strictly not for humans!
Researched and anchored by noted columnist Simran Bhargava, One Life to Love is a show about energies - personal and cosmic, wealth - temporal and metaphysical and health - mind - body - soul.
Sex, lies and intimacy issues is what Indians are now obsessing over. Get into the mind of the contemporary Indian with reputed actor-director Rajat Kapoor on Lounge.
Royal Reservation is a fun, exciting journey through princely India by a curious traveller with a love for great stories.
Fashion is fickle. Its loyalty levels are abysmal and that is why a weekly show on fashion diktats and trivia is all important. Exactly what I'm Too Sexy For My Shoes delivers.
Perfection comes at a Price. In Staying Alive in Bollywood we see how celebrities need to work out like mere mortals too!
Free Fall is a roller-coaster ride of highs and lows, from the rush of adrenaline to that sinking feeling in the pit of the stomach. Travel anchor Neha Dixit takes viewers to the best destinations in the world for the most challenging and thrilling adventure sports.
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